Lifecycle Marketing
A clear strategy to activate cross-sell and upsell
the problemMany customers use only part of the product and don't upgrade to higher plans
After a prospect becomes a customer, marketing intensity declines. This means your customer begins to interact with your product without guidance, utilizing only a fraction of the true value your solution offers.
This means you are losing revenue that could come from your own customers and your CAC increases.
APPROACHActivate a clear post-sale lifecycle marketing strategy
Designed to support your customers at every stage, increase product usage, generate more revenue per account, and strengthen the bond with your company.
Analysis of the current customer lifecycle, identifying key moments of post-sale interaction, using metrics such as adoption, retention, expansion, and churn.
Design personalized journeys with upselling and cross-selling options for complementary products, and engagement to increase usage.
Educational and strategic content from ongoing onboarding to resources by customer stage, use cases, and more.
We segment your customers based on product usage, behavior, plan purchased, and maturity.
Automations with smart email and notification triggers that are activated by real-life behavior.
Continuous optimization and improvement through monitoring of adoption, upgrade, churn, and engagement rates.
Let's talkUnlock success, together.
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You can find us at
Cramer 1724
CABA, Buenos Aires
Reach us
Argentina: +54 (911) 2499-0278US: +1 (307) 640-8194
cgorelik@vektormkt.com